Very valuable marketing lesson
1. You see a gorgeous girl at a party.
You go up to her and say, 'I am very
rich. Marry me!'
That's DIRECT MARKETING.
2. You are at a party with a bunch of
friends and see a gorgeous girl.
One of your friends goes up to her
and pointing at you says,
'He's very rich. Marry him!'
That's ADVERTISING.
3. You see a gorgeous girl at a party.
You go up to her and get her telephone
number.
The next day, you call her and
say, 'Hi, I am very rich. Marry me!'
That's TELEMARKETING.
4. You see a gorgeous girl at a party.
You get up and straighten your tie.
You walk up to her and pour her a
drink. You open the door for her. You
pick up her bag after she drops
it. You offer her a ride and you
say, 'By the way, I am very rich.
Will you marry me?'
That's PUBLIC RELATIONS.
5. You see a gorgeous girl at a party.
She walks up to you and says, 'You are
very rich. Can you marry me?'
That's BRAND RECOGNITION.
6. You see a gorgeous girl at a party.
You walk up to her and say, 'I am very
rich. Marry me!'
She gives you a nice hard slap on your
face.
That's CUSTOMER FEEDBACK .
7. You see a gorgeous girl at a party.
You walk up to her and say, I am very
rich. Marry me!'
And she introduces you to her husband.
That's DEMAND AND SUPPLY GAP.
8. You see a gorgeous girl at a party.
You walk up to her and before you can
say anything, another person
comes along and tells her, 'I am very
rich. Marry me!'
That's MARKET COMPETITION.
9. You see a gorgeous girl at a party.
You walk up to her and before you can
say anything, another person
comes along and tells her, 'I am very
rich. Marry me!
And she follows him.
That's LOSING MARKET SHARE .
10. You see a gorgeous girl at a
party.
You walk up to her and before you can
say, 'I am very rich. Marry me!',
YOUR WIFE TURNS UP!
That's BARRIER TO NEW MARKET ENTRY
Tiada ulasan:
Catat Ulasan